Carbon Vanes

Erodex (UK), a manufacturer and supplier of carbon vanes for oil-free vacuum pumps, recognised the need to enhance its digital footprint to further its market share in the industry. Despite years of experience and high-quality product offerings, reaching and engaging with potential customers remained a challenge.

Solution

Erodex embarked on a comprehensive digital transformation project in collaboration with The Digital Gap, aiming to leverage e-commerce and targeted email campaigns to expand its market reach and streamline customer acquisition. The project encompassed the development of a new website and the implementation of a strategic marketing approach.

Implementation

Website Development: Working closely with The Digital Gap, Erodex revamped its website to include an e-commerce platform tailored specifically for the supply of carbon vanes. The website was designed to be user-friendly and intuitive, with a focus on providing customers with easy access to product information and a seamless purchasing experience.
Vane Selector Tool: A key feature of the new website was the implementation of a "vane selector" tool, developed by Greg and his team at The Digital Gap. This tool enabled customers to easily identify and select the appropriate carbon vanes based on various parameters such as OEM pump manufacturer, pump model number, and vane size. This tool addressed a common pain point in the industry, making it easier for customers to find the right product for their needs.
Targeted Email Advertising Campaign: In conjunction with the new website launch, Erodex rolled out a targeted professional email advertising campaign. This campaign utilised extensive market research and SEO data provided by The Digital Gap to identify and reach potential customers effectively. By leveraging data-driven insights, Erodex ensured that its marketing efforts were precisely targeted and highly impactful.

“The Digital Gap, and Greg, have proven to be extremely knowledgeable and professional within the fields we have collaborated on. Greg has had to work within various areas of our business and has proven to be an excellent communicator and project manager to get the best out of our people and deliver the quality results we have seen at all stages of our relationship.”

— Ian Rolinson, Director

Results

The collaborative efforts between Erodex and The Digital Gap yielded significant results, positioning Erodex for success in the digital age. Key outcomes of the project include:

Successful launch of Erodex's first e-commerce offering, focused on carbon vanes.
Implementation of the innovative "vane selector" tool, simplifying the product selection process for customers.
Rollout of a targeted email advertising campaign, driving traffic and engagement to the new website.
Enhanced market share and increased visibility within the industry, paving the way for future expansion into other product sectors.

Through close collaboration with The Digital Gap, Erodex successfully enhanced its digital presence and expanded its market share in the competitive field of carbon vane supply. By leveraging cutting-edge digital tools and strategic marketing approaches, Erodex is well-positioned to capitalise on new opportunities and drive continued growth in the years to come.