Fab Vets

A Fresh New Start for Fab!

Fab Vets is a proudly independent veterinary practice located in the heart of Stourbridge. Unlike corporate chains, Fab Vets puts pets and their owners first, offering honest advice, expert treatment, and a genuinely caring team. Known for their compassionate and personal approach, they prioritise building relationships with pets and owners alike.

From routine check-ups to complex cases, they treat every animal with the time, attention, and care they deserve. With no call centres or corporate targets, Fab Vets is focused on calm, preventative care delivered by familiar faces who love what they do.

Solution

To reflect their unique personality and values, Fab Vets partnered with The Digital Gap and Mooch Creative to deliver a full rebrand and new website. The goal was to bring their visual identity and online presence in line with the warmth and professionalism of their in-practice experience. This included a completely new brand identity, external and internal signage, printed materials such as booklets and certificates, and a modern, pet-friendly website.

In addition, bespoke photography and video were captured by Studio 77 to showcase the team, the space, and their animal patients. SEO support was delivered by Essential Marketer to ensure the new website could be easily found by local pet owners searching for trustworthy veterinary care.

Implementation

1. Brand Identity & Collateral: Mooch Creative led the creation of a bold, friendly new brand identity for Fab Vets, capturing their compassionate ethos and local roots. This identity was rolled out across all signage, marketing materials, and printed collateral including certificates and booklets.

2. Website Design & Development: A fresh, modern, and easy-to-navigate website was designed to reflect Fab’s values and improve the user experience for pet owners seeking advice or booking appointments.

3. Photography & Video: Studio 77 captured authentic, warm visuals of the practice, the team, and their furry clients, bringing the Fab story to life online.

4. SEO Strategy: Essential Marketer implemented a comprehensive SEO strategy to improve the practice’s local search performance and visibility to prospective clients.

5. Collaborative Delivery: The Digital Gap managed the seamless delivery of the project, coordinating all partners to ensure on-brand, on-time execution.

Results

• A refreshed and distinctive brand that perfectly aligns with Fab Vets’ independent, caring ethos.

• A user-friendly and visually rich website that enhances the digital customer journey.

• Improved local search visibility, helping more pet owners in Stourbridge and surrounding areas discover Fab Vets.

• Increased engagement online and in-practice, with the new materials helping build trust and recognition.

• A strong platform for continued growth, built on authentic storytelling and community connection.