First Choice Assembly

A New Brand and Website for FCA

First Choice Assembly (FCA) is a leading PCB (Printed Circuit Board) manufacturer based in Halesowen, specialising in surface-mounted, conventional, and hybrid PCBs. They offer flexible solutions tailored to their clients’ specifications, whether through full procurement of components or using free-issue materials. With a commitment to precision and quality, FCA provides a responsive service from quotation to final assembly, acting as either a complete manufacturing partner or an extension of an existing production facility.

Solution

After years of successful trading, First Choice Assembly recognised the need for a refreshed brand identity and a modern, high-performing website to replace their outdated online presence. Mooch Creative led the brand transformation, crafting a new identity that would allow FCA to stand out in their field. The Digital Gap collaborated on the website’s development, ensuring a seamless user experience and a contemporary design that better reflected the company’s expertise and services.

Additionally, bespoke photography and videography were created in partnership with Studio 77 to visually showcase FCA’s operations, enhancing the website’s professional appeal. Moonbase was engaged to implement SEO strategies, ensuring the new website ranked well on Google and attracted the right audience.

Implementation

1. Brand Identity Development: Mooch Creative designed a fresh new identity to modernise FCA’s branding and improve recognition within the industry.

2. Website Design & Development: A sleek, user-friendly website was built to replace the outdated platform, offering improved navigation and showcasing FCA’s expertise.

3. Professional Photography & Video: Studio 77 captured high-quality visuals to highlight FCA’s capabilities and manufacturing processes.

4. SEO Optimization: Moonbase executed a strategic SEO plan to increase the website’s visibility and search rankings on Google.

5. Seamless Collaboration: The Digital Gap managed the integration of all elements to deliver a cohesive, impactful final result.

Results

• A modern and professional brand identity that strengthens FCA’s market presence.

• A vastly improved website that enhances user experience and effectively communicates FCA’s capabilities.

• High-quality visuals that showcase FCA’s manufacturing expertise and facilities.

• Improved search engine rankings, leading to increased website traffic and customer engagement.

• A strong digital foundation for future business growth and client acquisition.