MTI Welding

An SEO Campaign for MTI

MTI Welding Technologies Ltd (MTI) is a global leader in friction welding and resistance welding machinery and control technologies, renowned for its innovative automation designs. With over 40 years of expertise, MTI has earned an outstanding reputation worldwide for its exceptional service and professional support, consistently surpassing the expectations of the modern technical industrial sectors.

What We Did

As a result of structural and marketing changes, MTI’s online presence was consolidated, leading to the closure of its regional website and the rerouting of its domain to the US site. This transition resulted in the loss of nearly all of the UK-specific online visibility and UK search results and rankings during the last quarter of 2022. Due to the regional site being shut down, Google de-ranked the previously ranked keywords.

To recover and improve upon these rankings we collaborated with the UK and US teams to create a UK subdomain and led a highly focused SEO campaign to recover these loses. Over the span of 15 months, we not only regained the lost ground in the UK but also surpassed the original performance levels, in addition to a performance boost to the US site.

Implementation

  • Working with US head office to make sure the UK and US sites were fully optimised

  • Keyword research, which involved identifying both primary and secondary keywords with specific pages, targeting UK and Europe

  • Competitor analysis, this involved reviewing what is and isn’t working well for their competitors, with the focus on being in same search results as competitors

  • Identify local, national, and global target areas

  • Work with the US head office to produce high quality content

“Having reached out to Greg at The Digital Gap some 6 years after our first project together, he delivered again! His team and partners are all experts in their field, and thankfully, they were able to organise and work efficiently, even with barriers such as working in different time zones!”

— Richard Jones, MTI Welding Technologies

Results

In evaluating the past year against the timeframe in which we focused on site optimisation, we achieved the following results:

  • Impressions - increased by 212%

  • Organic traffic - increased by 228%

  • Keyword ranking - increased from 0 to 61 focused keywords, ranked on page one of Google, previous keywords totalled 16