Versa Group

A New Website for Versa

Versa Group is a trusted provider of high-quality multi-trade services across the West Midlands. With over 20 years of experience, they specialise in plumbing, heating, kitchen and bathroom installations, property restoration, and drainage solutions. Versa works closely with housing associations, local authorities, and insurance providers, delivering cost-effective and reliable services tailored to each sector’s needs.

Backed by industry-leading accreditations such as Gas Safe registration, WJA certification, and SafeContractor approval, Versa Group is committed to delivering exceptional results on time and within budget.

Solution

Versa Group needed a new digital presence to effectively showcase its commercial services. The Digital Gap developed a brand-new website designed specifically for the commercial sector, ensuring that Versa’s expertise, experience, and service offering were clearly communicated. A bespoke video was created to highlight Versa’s key services, bringing their work to life through engaging visual storytelling.

To ensure consistency across all touch points, Versa’s brand was further developed to work seamlessly across digital and print applications. This included the production of a new company brochure, business cards, and a roller banner—key assets for use on-site and at industry events.

Mooch Creative collaborated on the website’s design and development, with plans to expand the site in the near future to include a residential version, extending Versa’s reach to homeowners.

Implementation

1. Website Development: A commercial-sector-focused website was created to showcase Versa Group’s services, case studies, and accreditations.

2. Bespoke Video Production: A professionally produced video was integrated into the website, effectively demonstrating Versa’s expertise and project capabilities.

3. Brand Development: Versa’s branding was refined to ensure consistency across digital and print media.

4. Marketing Collateral: A new company brochure, business cards, and a roller banner were designed and produced for on-site use and trade shows.

5. Future Expansion: The website was designed with scalability in mind, with plans for a dedicated residential section to be added later.

Results

• A professional and user-friendly commercial website that clearly communicates Versa’s services and expertise.

• A high-quality video asset that enhances brand storytelling and engagement.

• Improved brand consistency across digital and print applications.

• New marketing materials that strengthen Versa’s presence at industry events and meetings.

• A future-proof digital platform that can be expanded to target the residential market.