Match Foster Care

Simplifying the Fostering Journey

Match Foster Care is a friendly, family-run fostering agency founded in 2012 by Carrie and Simon Marsh. The agency was born from Carrie’s deep-rooted connection to fostering—both personal and professional. Having grown up in a fostering household and later working extensively within fostering services, Carrie understood the nuances and emotional layers involved in the process.

Together with Simon, they created Match Foster Care to offer a more compassionate, personal, and child-centred fostering experience. The agency remains committed to putting children and families at the heart of everything they do.

Solution

To reflect the warm, human-first ethos of the agency, Match Foster Care partnered with The Digital Gap and Mooch Creative to completely refresh its brand identity and marketing presence. The goal was to create a new look and feel that encapsulated the agency’s family values, compassionate approach, and genuine understanding of fostering.

This comprehensive rebrand included a new visual identity, a beautifully designed brochure, pull-up banners, and a suite of marketing materials to help raise awareness and attract potential foster carers. Bespoke photography and video by Studio 77 were also created to authentically capture the team and their mission. Essential Marketer provided expert SEO support to ensure Match Foster Care’s new website would perform strongly in search rankings, helping them connect with more families and carers online.

Implementation

1. Brand Identity: Mooch Creative led the development of a warm, approachable brand identity that truly reflects the agency’s heart-led approach.

2. Print Materials: A new brochure and event banners were produced to support outreach, events, and one-on-one conversations with prospective carers.

3. Photography & Video: Studio 77 created original photography and video content featuring the Match team and foster families to bring authenticity and warmth to the brand.

4. SEO Strategy: Essential Marketer implemented SEO best practices to ensure the website and its content were discoverable by people seeking fostering opportunities.

5. Collaborative Rollout: The Digital Gap oversaw the rollout, ensuring the new brand and materials were consistently applied and aligned across all platforms.

Results

• A refreshed, modern identity that communicates Match’s values and builds trust with prospective carers.

• High-quality marketing and promotional materials that support both digital and face-to-face engagement.

• An authentic and emotional visual narrative through bespoke imagery and video.

• Increased visibility in search engines thanks to focused SEO, helping Match Foster Care reach more families and potential carers.

• A solid foundation for continued outreach and growth, underpinned by a cohesive and meaningful brand presence.