Patchwork Flooring

A New Website and Digital Presence for Patchwork Flooring

Patchwork Flooring is a Stourbridge-based company offering a wide range of high-quality flooring solutions for both residential and commercial clients. With the opening of their brand-new showroom in the heart of Stourbridge, they required a strong digital presence to cater to both public customers and commercial clients, ensuring a seamless and engaging experience for all visitors.

Solution

To meet Patchwork Flooring’s requirements, The Digital Gap collaborated with Mooch Creative to develop two distinct but interconnected websites: one for public customers and another for commercial clients. The public-facing website was designed with future e-commerce functionality in mind, ensuring scalability and ease of integration. Alongside the websites, additional marketing efforts were implemented, including professional photography and videography, a full social media campaign, local flyer drops, and comprehensive SEO work to enhance search engine visibility.

Implementation

1. Website Development: Two websites were created to provide tailored experiences for public and commercial clients while ensuring seamless navigation between them.

2. Photography & Videography: Studio 77 conducted professional on-site photo and video shoots to showcase Patchwork Flooring’s products and showroom.

3. Social Media Campaign: A strategic social media plan was developed to increase brand awareness and drive traffic to the new websites.

4. Print Marketing: Direct2Print designed and produced promotional flyers for local distribution, helping to increase foot traffic to the showroom.

5. SEO Optimisation: Moonbase carried out extensive SEO work to ensure that both websites ranked well on Google, increasing online visibility and engagement.

6. Seamless Collaboration: The Digital Gap coordinated efforts among all partners to ensure smooth project execution and timely delivery.

Results

• Successful launch of two distinct but interconnected websites, enhancing user experience for public and commercial clients.

• High-quality visual content integrated into the websites, providing a professional and engaging online presence.

• Increased brand awareness and customer engagement through a targeted social media campaign.

• Improved local visibility through flyer distribution, driving more visitors to the showroom.

• Enhanced search rankings on Google, leading to higher organic traffic and inquiries.