The Ambulance Staff Charity

TASC Day Campaign

The Ambulance Staff Charity (TASC) recognised the importance of raising funds to support the mental, physical, and financial well-being of the UK's ambulance community. However, they faced the challenge of generating awareness and donations for their upcoming fundraiser day, TASC Day, scheduled for Monday 8th April.

Solution

To address this challenge, TASC collaborated with a team of creative experts to develop a comprehensive campaign strategy aimed at maximising donations and engagement for TASC Day. The project involved a series of steps to understand TASC's objectives, develop compelling messaging, and create impactful digital and offline resources to promote the fundraiser.

Implementation

1. Needs Assessment and Brainstorming: The project kicked off with an in-depth brainstorming session with TASC to gain insights into their goals, target audience, and desired outcomes. This collaborative process enabled the team to identify key areas of focus and establish clear objectives for the campaign.

2. Creative Strategy Development: With a thorough understanding of TASC's needs and aspirations, the team devised a creative strategy designed to resonate with the ambulance service staff and drive participation in TASC Day. This strategy focused on combining creativity with engaging design to develop a range of digital and offline resources.

3. Resource Creation: Leveraging the creative strategy, the team developed a selection of digital and offline resources tailored to TASC's network. These resources included promotional materials, social media graphics, email templates, and printed collateral. Each resource was carefully crafted to convey the importance of TASC Day and encourage donations.

4. Targeted Messaging: The messaging for the campaign was carefully crafted to appeal to the diverse roles within the ambulance service, from frontline staff to control/operational room personnel. By tailoring the messaging to resonate with each segment of the ambulance community, the team aimed to maximise engagement and participation in the fundraiser.

5. Distribution and Promotion: The digital resources created for TASC Day were distributed to ambulance service hubs and stations to facilitate effective promotion of the event. This involved coordinating with TASC and Ambulance Trusts to ensure widespread dissemination of the campaign materials and maximise reach among the target audience.

Results

• Successful development and implementation of a comprehensive campaign strategy for TASC Day.

• Creation of engaging digital and offline resources to raise awareness and attract donations.

• Enhanced engagement and participation from ambulance service staff, driving increased donations for TASC.

• Achievement of the fundraising goal of £9,000 via Just Giving, enabling TASC to continue providing vital services to the ambulance community.

Through collaboration and creativity, the TASC Fundraiser Day campaign achieved its objectives of raising awareness and generating donations to support the ambulance community. By leveraging strategic messaging and impactful resources, the campaign successfully engaged ambulance service staff and encouraged participation in TASC's important work. Moving forward, TASC will continue to build on the success of this campaign to further support the well-being of ambulance staff across the UK.